Josh Dorfman may be the "bad-boy" of sustainability, and he may be getting a lot of visibility for driving sustainability in to the West's penchant for consumerism as linked to identity, but I can't help but wonder...
...if environmentally-beneficial behaviors are reduced to simple and easy purchases, do they risk becoming market trends rather than long-term initiatives? Will many simply move on when the next Paris Hilton trots along? Are 'we' missing an opportunity to trigger a deeper social shift here?
A page on Josh's book
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