This doc from Futerra Communications includes an interesting (and very European) history of greenwashing. Turns out the automobile industry and utilities are the biggest offenders. Surprising, really, given the preponderance of shaky 'green' claims in home cleaning/care. In any case, their advice: "green by design" and careful attention to processes (LCA).
Tuesday, November 4, 2008
Futerra Greenwashing Guide
This doc from Futerra Communications includes an interesting (and very European) history of greenwashing. Turns out the automobile industry and utilities are the biggest offenders. Surprising, really, given the preponderance of shaky 'green' claims in home cleaning/care. In any case, their advice: "green by design" and careful attention to processes (LCA).
Ethnographic Praxis and Sustainability
Interested in how ethnographic research might better enable design for sustainable behaviors? Join a new Google group I'm hosting: EPIC Global Impact.
http://groups.google.com/group/epic-global-impact/about
This group is a platform for discussing research and design strategies that result in actionable insights for enabling sustainable behaviors. It arose from the EPIC 2008 workshop, Seeing Global Impact in Everyday Practice: A Creative Exploration of Methods for Researching Individuals' Perceptions of, and Responses to, Climate Change (organized by Simon Blyth, Jay Hasbrouck, Jay Melican, and Simon Maschi).
Edited from the workshop description:
We believe that the EPIC community has something unique to contribute to the topic of climate change. As ethnographers, we understand that the everyday behavioral changes that will be required for an effective response to the climate crisis cannot be mandated. Indeed, successful design solutions/interventions are likely to be those that draw inspiration from established values and behavior patterns and support, emphasize, and encourage development of those best aligned with sustainable practices. The creative research methods pioneered by EPIC-goers, we believe, can provide unique and valuable insights into individualsʼ everyday experiences related to the global phenomenon of climate change.
http://groups.google.com/group/epic-global-impact/about
This group is a platform for discussing research and design strategies that result in actionable insights for enabling sustainable behaviors. It arose from the EPIC 2008 workshop, Seeing Global Impact in Everyday Practice: A Creative Exploration of Methods for Researching Individuals' Perceptions of, and Responses to, Climate Change (organized by Simon Blyth, Jay Hasbrouck, Jay Melican, and Simon Maschi).
Edited from the workshop description:
We believe that the EPIC community has something unique to contribute to the topic of climate change. As ethnographers, we understand that the everyday behavioral changes that will be required for an effective response to the climate crisis cannot be mandated. Indeed, successful design solutions/interventions are likely to be those that draw inspiration from established values and behavior patterns and support, emphasize, and encourage development of those best aligned with sustainable practices. The creative research methods pioneered by EPIC-goers, we believe, can provide unique and valuable insights into individualsʼ everyday experiences related to the global phenomenon of climate change.
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