This doc from Futerra Communications includes an interesting (and very European) history of greenwashing. Turns out the automobile industry and utilities are the biggest offenders. Surprising, really, given the preponderance of shaky 'green' claims in home cleaning/care. In any case, their advice: "green by design" and careful attention to processes (LCA).
Tuesday, November 4, 2008
Futerra Greenwashing Guide
This doc from Futerra Communications includes an interesting (and very European) history of greenwashing. Turns out the automobile industry and utilities are the biggest offenders. Surprising, really, given the preponderance of shaky 'green' claims in home cleaning/care. In any case, their advice: "green by design" and careful attention to processes (LCA).
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