Roper Survey on Solar Shows Growing Consumer Interest

05/30/2007 - According to a recent Roper survey commissioned by Sharp Electronics Corporation, nearly 90 percent of Americans think that solar electricity should be an option for all new home construction, up significantly from one year ago (79 percent). Three-quarters of survey respondents perceive solar power to be more important than ever, evidence that Americans recognize the value of solar as a clean, renewable form of energy. The survey was conducted in May of this year among 1,004 adults to measure their perceptions of solar power.

Saving money on monthly energy bills was the primary motivation for consumers to install a solar system, with 84 percent of respondents citing this over any other reason. More than half of respondents said they would be more interested in learning about solar energy for their homes, if the system would cost them zero money down and they would start enjoying an immediate payback in the form of lower energy bills. This was the primary motivation for Sharp to create an alliance with CitiMortgage, which enables homeowners to fund the purchase of a solar energy system through a streamlined Home Equity Program where homeowners can use the equity in their homes to help offset the cost of installing solar panels on their roofs.

The findings of the survey include:

• 87 percent feel that homebuilders should offer solar power as an option for all new homes; older Americans are less enthusiastic, with 77 percent of those over age 65 supporting solar on new homes
• Respondents understand that solar power can be used to turn the lights on (82 percent), heat bath water (82 percent) or heat a swimming pool (80 percent)
• Respondents are less likely to understand that solar can power electric devices such as computers or appliances (71 percent)
• Americans over age 65 are least likely to recognize this functionality (56 percent)
• Those in the Northeast (63 percent) and Midwest (65 percent) were significantly less likely to identify this functionality for solar energy, compared to those in the South (75 percent) and West (78 percent)
• 82 percent say that a decrease in monthly energy bills is their primary motivation for installing solar power; other respondents indicated it was to reduce overall energy usage (79 percent), reduce oil dependence (77 percent) or because it is a secure source of energy (75 percent)
• 56 percent would be interested in learning more about solar for their homes if the system could be obtained for zero money down and their utility bills would be lowered right away
• Younger adults, ages 25-34, are more encouraged by monetary savings, with 67 percent expressing interest in solar

via GreenProgress
More on Sharp's Solar Systems