Dziersk has some insights well worth checking out over at FastCompany.
His points about green washing and the end of push advertising are right on target, but it's his view of design as the central hub of sustainable efforts that strikes me as the most promising opportunity:
"Design...often acts as the catalyst in program developments and as a key integration point. Design has the unique combination of interest, methods, and mission. These days, it also has a seat at the table to ensure that issues of sustainability, recylability, reusability, re-purpose, secondary use, and constant loop lifecycles are as equally considered in developing products as price, distribution and manufacturing costs."
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