
Climate Counts evaluates companies on the following criteria:
+ Have they measured their climate footprint?
+ Have they reduced their climate pollution (what we usually call greenhouse gas emissions) or established clear goals to reduce?
+ Have they supported or suggested intent to block progressive climate policy initiatives at the local, state, or federal level?
+ And have they publicly disclosed their climate actions clearly and comprehensively to consumers and stakeholders?
Overall, an admirable effort. But I think there's a convincing case to be made for going well beyond footprint reduction and policy efforts, and in to ways of integrating cradle-to-cradle design innovation with deep understandings of consumer behaviors and local cultural contexts. Perhaps Climate Counts could add a new category for companies that make it that far. Say..."Stupendous"? :)
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