Andrë Braz's Experience Design Manifesto

Interaction designer Andrë Braz has put together an interesting perspective on experience design. I find the questions it raises for sustainability particularly salient:

Past experiences must offer good memories as a way of re-living it in the present and desiring it for the future.

Present experiences must connect to the mind in its whole, bringing focus to the action being performed and getting the mind to a flow state. Happiness comes from the experience itself and not from the result of it.

Future experiences must bring desire to the present, creating a present that is better because of the latent potential of a future experience.

Experiences can be based in real life or in fantasy, but reality and fantasy must empower one another in a way that the whole is better than the absolute sum of the separate experiences.

Thoughts/reflections: Are we more likely to enable sustainability by eliciting positive memories (effective forms energy use in the past, such as windmills)? How immersive can design for sustainability be in the present? What does it look like, and does it necessarily have to focus on happiness? And, finally, has postmodernism created a populous too jaded to find promise in futurist-based experiences?

From: http://www.brazandre.com/manifesto/