Environmentalism is historically quite sullen…cranky even. Doomsday messaging may motivate some (especially those already committed to the cause), but for sustainable behaviors, products and practices to become truly widespread, we need a more diverse palate of strategies.
Now that we seem to have nearly universal scientific consensus around global climate change, the lectures, pie charts, and computer models have lost their punch. We need approaches that embrace and trigger humor, spontaneity, exploration, and levity. This means that now, more than ever, the role of experience, narrative, and empathy are critical to sustainable design; as are some of the ‘classic’ components of comedy, such as irreverence, conflict, mistaken identity, etc.
Is this possible? Or is 'green' humor just another form of preaching to the choir?
There's this from Do the Green Thing. And this from Epuron. I'd be interested in other examples people might offer...
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