frog (a design firm housing some former Apple folk), has issued its "Kyoto Treaty of design" in the latest issue of mind. Some excerpts here:By creating independent “green design” practices that exist adjacent to traditional industrial design, engineering, and digital media design offerings, we only marginalize the issue. To effect real change, we need to apply a green lens to all of our activities, not just some of them. Environmental intelligence needs to be fully assimilated within the entire design process, across the entire field.
frog has initiated a Kyoto Treaty of design – a call to arms for the creative community around environmental stewardship. Our initial thoughts and conversations have led to these basic tenets, but these are just a start. We ask each member of the the design community to commit to these principles and join with us in building upon them:
Collectively:
- Helping craft a larger social equity protocol for the design community
- Publicly ratifying that agreement, and committing to its compliance
- Contributing to the communal knowledge base for sustainable design
- Advancing the intellectual understanding of environmental issues from a design perspective
Individually:
- Offering green analysis to clients, or partnering with others to conduct this analysis
- Providing material alternatives for sustainable product development
- Investigating manufacturing processes and rewarding green innovation
- Minimizing environmental impact from prototyping or model-making activity
- Publicly reporting the carbon footprint of our firms
- Becoming educated about the environmental impact of our work
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