Picnic Green Challenge

PICNIC’07 happens in September in Amsterdam. It’s Europe’s top event for cross-media creativity and innovation. "During PICNIC, Amsterdam becomes the capital of the international creative industry," says Bas Verhart, co-founder of PICNIC and CEO of Media Republic. "Creative leaders from different countries and industries come together to create a wonderful event experience. A passion for creativity is what binds us together". The PICNIC Green Challenge, fueled by the Postcode Lottery , is part of the fun for the first time this year.

The world needs creative people's help to embrace a greener lifestyle. Invent a carbon-reducing product or service consumers will love, and you could win €500,000.