Wednesday, July 25, 2007

Making Energy Visible: The Power (and Limitations) of the Ambient Orb

Yes, the ambient orb is cool, and it does change behaviors, but what it doesn't do is give people a sense of granularity or accumulative patterns in their consumption. This means that it can't help you PLAN for conservation, leaving you with one basic reaction to a red-glowing orb: turn stuff off. This issue aside, I do like the Wattson idea from DIY Kyoto (below), since competitive conservation can shift behaviors much more effectively than preaching.

From WIRED:

Mark Martinez couldn't get Southern California Edison customers to conserve energy. As the utility's manager of program development, he had tried alerting them when it was time to dial back electricity use on a hot day — he'd fire off automated phone calls, zap text messages, send emails. No dice.

Then he saw an Ambient Orb. It's a groovy little ball that changes color in sync with incoming data — growing more purple, for example, as your email inbox fills up or as the chance of rain increases. Martinez realized he could use Orbs to signal changes in electrical rates, programming them to glow green when the grid was underused — and, thus, electricity cheaper — and red during peak hours when customers were paying more for power. He bought 120 of them, handed them out to customers, and sat back to see what would happen.

Within weeks, Orb users reduced their peak-period energy use by 40 percent. Why? Because, Martinez explains, the glowing sphere was less annoying and more persistent than a text alert. "It's nonintrusive," he says. "It has a relatively benign effect. But when you suddenly see your ball flashing red, you notice."

...

The design firm DIY Kyoto (as in Kyoto Protocol) recently began selling a device called the Wattson, which not only shows your energy usage but can also transmit the data to a Web site, letting you compare yourself with other Wattson users worldwide. In a Borg-like way, users can see how much they've collectively reduced their carbon impact.

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